If there’s one thing you should know about designers Paris Mitchell and Georgia Cherrie, it’s that they got their business acumen from their mothers. “We both had single, hard-working and incredibly inspiring mothers who started their own businesses,” Cherrie tells British Vogue.

Success has become the pair’s mantra – and being female has proven key to how they’ve gone on to achieve it. From It-girls like Rosie Huntington-Whiteley and Hailey Bieber to world leaders like Jacinda Ardern, women the world over are drawn to Paris Georgia.

We praise the female form, it’s a big part of what we do, so a lot of sculpted silhouettes using beautiful, firm, expensive, luxurious fabrics which make us all feel great and empowered.

The pair is determined, despite their rapid growth, to keep their production in New Zealand to avoid succumbing to what Cherrie describes as "trend-driven consumerism," which they consider to be the the reason behind the industry's widespread disregard for the environment. This emphasis on quality over quantity in turn renders their styles even more seductive.

In two years, Paris Georgia has won a burgeoning cult following, but the story of the pair's success, rapid as it was, isn't interesting for its speed, but for Paris and Georgia's uniquely synchronised partnership.

They make simple, uncomplicated clothes and we want the lot. Meet the New Zealanders championing the slip dress