Launched in 2015 by friends Paris Mitchell Temple and Georgia Cherrie, Paris Georgia is both a reflection of its founders and a reaction to the discerning women who form its community.
Designed in New Zealand with 95% of production remaining locally made. Luxurious fabrics meet silhouettes that stand as an ode to the female form and favour subtle design over seasonal trends. This, combined with the brand’s focus on high-quality textiles and construction has seen Paris Georgia take on a timeless, transcendent quality.
Paris Georgia produces womenswear that is inspired by the women who wear it. Women they admire, like their mothers, friends and collaborators. Women who value strength and culture, and who require these ideals within the brands they represent.
Mercedes Benz Ambassadors, Paris Georgia was awarded the 2019 Mercedes Benz Presents designers for New Zealand.
If there’s one thing you should know about designers Paris Mitchell and Georgia Cherrie, it’s that they got their business acumen from their mothers. “We both had single, hard-working and incredibly inspiring mothers who started their own businesses,” Cherrie tells British Vogue.
Success has become the pair’s mantra – and being female has proven key to how they’ve gone on to achieve it. From It-girls like Rosie Huntington-Whiteley and Hailey Bieber to world leaders like Jacinda Ardern, women the world over are drawn to Paris Georgia.
We praise the female form, it’s a big part of what we do, so a lot of sculpted silhouettes using beautiful, firm, expensive, luxurious fabrics which make us all feel great and empowered.
The pair is determined, despite their rapid growth, to keep their production in New Zealand to avoid succumbing to what Cherrie describes as "trend-driven consumerism," which they consider to be the the reason behind the industry's widespread disregard for the environment. This emphasis on quality over quantity in turn renders their styles even more seductive.
In two years, Paris Georgia has won a burgeoning cult following, but the story of the pair's success, rapid as it was, isn't interesting for its speed, but for Paris and Georgia's uniquely synchronised partnership.