01 Paris Georgia is a contemporary ready-to-wear label for the modern women, producing a range of timeless classics that can easily transition into any season.

Born out of designers Georgia Cherrie and Paris Mitchell’s need for everyday essentials in 2015, the brand’s 90s slip dresses have quickly earned a cult-like status and have been seen on style icons Phoebe Tonkin and Jeanne Demas. The Paris Georgia girl is a progressive woman who doesn’t need to be defined by trends.

Paris Georgia is dedicated to creating beautiful classic pieces that will last, with each design being made locally in New Zealand. It’s this dedication to their craft in producing luxury everyday essentials that has propelled Paris Georgia to become one of New Zealand’s leading designers.

"Not so basic after all, how two designers are transforming your closet staples: For Cherrie and Mitchell—who posed in their collection for Vogue.com to provide a sense of both possibility and instruction—the idea of a basic is based on its ability to be remixed. Consider the slip dress: “The slip dress is your oyster,” they explain over email, by which, of course, they mean that the opportunities are endless. “There’s almost nothing as elegant as wearing it simply as it is.

Their formula needs little adjustment. Designing for themselves is clearly working.

Vogue Australia recently featured the friends showing the various ways to wear their clothes and women worldwide are taking notice (New York designer and boutique owner Maryam Nassir Zadeh's a longtime fan).

It won't be long before their basics are staples in many a wardrobe.

The pair create pure wardrobe staples, those perfect pieces you're always so close to getting before they're spoiled by some unnecessary detailing. Their silk slips, blouses and trousers are a breath of fresh air, nodding at 90s New York minimalism.

"Flow on, Free Falling, high shine fabrics, bring a brand of Soigne sophistication to dressing that doesn't require pouring oneself into anything." - Alice Birrell.