If there’s one thing you should know about designers Paris Mitchell and Georgia Cherrie, it’s that they got their business acumen from their mothers. “We both had single, hard-working and incredibly inspiring mothers who started their own businesses,” Cherrie tells British Vogue.

Success has become the pair’s mantra – and being female has proven key to how they’ve gone on to achieve it. From It-girls like Rosie Huntington-Whiteley and Hailey Bieber to world leaders like Jacinda Ardern, women the world over are drawn to Paris Georgia.